What is a Trademark?

What is a Trademark?

Trademarks are “brand names”, and the law of trademarks largely pertains to guarding commercial reputations, preventing confusion to the relevant public. Trademarks (or brand names) are commercial indicators of the source of a product or service and they distinguish one company’s goods and services from another’s. They may be words, logos or other symbols that tell consumers that goods come from, or are sponsored by, a particular company. Trademarks can also include three-dimensional symbols, sounds, colors, scents or sensory or touch marks.